Black Friday shopping is driven by the desire to get the best deals and discounts.
The fear of missing out (FOMO) is a major psychological factor that drives people to participate in Black Friday shopping.
The scarcity principle, where people feel that they need to act quickly to secure a limited offer, also plays a role in Black Friday shopping.
Social proof, where people are influenced by the actions of others, is another psychological factor that drives Black Friday shopping.
The excitement and adrenaline rush of the event also contribute to the appeal of Black Friday shopping.
Retailers use various tactics to encourage impulse buying, such as limited-time offers and flash sales.
Consumers may also engage in 'retail therapy' as a way to cope with stress or negative emotions.